A professional logo can enhance a company, an organization, or a product. On the other hand, an unprofessional logo can ruin a brand and mar an otherwise good designer’s portfolio. Many logos in use are unprofessional and carry all the tell-tale marks of an amateur or a beginner. Everyone thinks they can design a great logo, but simply knowing your way around Photoshop is not enough. Here are some insights into the process and workflow of effective and modern logo design. With these tips and your creativity, you can make your logo designs shine with the very best.

1. Design: Sketch and Brainstorm A lot of beginners jump right onto the computer to create a logo. However, more often than not, a lot of time is spent fiddling with special effects and filters. While this can be useful, it usually means that the thoughtful design and artistry of the logo itself has taken a back seat. A better way to start is to get a fresh sheet of paper and a pencil. Think about the meaning and the feeling you want the logo to impart to the viewer. Is it for a high tech game company or a historic non-profit organization? Should it be complex or simple? As you are thinking, sketch and doodle your ideas. Don’t worry about making everything perfect. You just want to let your natural creativity flow without your computer software taking over at this stage. As you sketch different options, start eliminating the designs that seem weak or inappropriate. When you are satisfied with your ideas, move to the computer. (For those of you with graphics tablets, you can try sketching your ideas directly on your computer, but try and keep away from special brushes and effects.)

   If you are designing a logo for a customer, keep in mind that they might not like all your ideas. So, before spending too much time on each design, you may want to present some work-in-progress designs to gauge their level of interest. This can be a huge time saver, especially if your customer has not given you a lot of direction or if they tend to be very particular.

2. Build: Vector Graphics Ah, the world of vector graphics. This is a topic that many beginners (and some professionals) find confusing. In recent years, some software such as Photoshop, Paint Shop Pro, and Fireworks have blurred the lines between vector and bitmap graphics. Common image formats like GIF, JPEG, BMP, and TIFF are all bitmap formats. Digital photos are perfect examples of bitmap graphics (also known as a “raster” images) - because they are made of dots which are also known as pixels. Bitmap graphics have a specific resolution. If you zoom in on a digital photo, you will see the individual pixels. You can scale a bitmap down in size, and get some decent results, but increasing the size of a bitmap means that you are blowing up the pixels and you will get mixed results depending on the amount of enlargement. Photoshop, Pixelmator, Paint Shop Pro, and Painter are all good examples of applications that are primarily designed for bitmap graphic creation and photo editing. They are not the best tools for logo design.

   In contrast, vector graphic files are not made of dots or pixels. Instead, they are mathematical formulas for shapes. Vectors can be enlarged or reduced, to any size, with no loss in detail or sharpness. For example, the lines and curves of a vector graphic will look equally as sharp on a small business card as they will on a giant advertising billboard. Professional logos are made with vector graphics so that they can used for commercial printing, web sites, television, and all other forms of media. Vector-capable file formats include EPS (encapsulated postscript), PDF (portable document format), and AI (Adobe Illustrator).

If you learn to use vector-specific drawing software to create logos, you will be able to create perfect straight lines, smooth curves, and accurate shapes quickly and easily. Excellent commercial vector drawing programs include Adobe Illustrator, Lineform, FreeHand, and Corel Draw. In addition, there are excellent free alternatives including Inkscape which is shown below.

Using your pencil sketches as a guide, use your vector drawing software to recreate a crisp version of your ideas. If you are new to using vector software, take a few moments to learn the basics of using the pen tool to create lines and “bezier” curves. Keep in mind that vector shapes can have a “stroke” of varying thickness (the outside line of the shape) and a “fill” color or pattern (the inside of the shape).

1. Decorate: Color Schemes When thinking about “fill” and “stroke” colors, try and use color combinations that make sense for the logo. For example, you might not use bright pink and orange for an investment bank. For color inspiration, look online at Adobe’s free Kuler service or pick up a copy of Jim Krause’s Color Index 2.

2. Versions: Black and White After you’ve made brought your logo to life with color, consider how it will look when photocopied or faxed. If it looks muddy and incoherent when converted to black and white by a copier or fax machine, its time to get back on the computer and make a separate version of your logo that is purely black and white and ready for anything. The black and white version may differ somewhat from the original, but it should retain the overall look and feel. You may find yourself converting a solid shape to a hollow shape or vice versa.

3. Planning: Media While developing a logo, keep in mind your target medium. For example, if a logo will only be displayed on a web site, you might jazz it up with multiple colors, fades, or even special effects. However, if a logo will also be used for commercial printing, you need to consider the complexity of the logo and the expense that multiple colors and effects will add to the printing costs. For some logos, you may want to create a web version and a less elaborate print version. In the printing world, each color is called a “spot” color and the more colors that are required, the more expensive the printing. You should also take into consideration your “trapping” settings for your logo graphics. Trapping refers to the space between two colors. On a printing press, each color is usually printed separately and there can be some slight movement of the paper and machinery as each color is printed. These slight movements can cause thin hairline blanks between colors and even half of a millimeter will be noticeable if you have 2 colors that are designed to touch each other perfectly. This is equally important for colored shapes that are outlined in black. In your design, you can create an overlap (known as a “choke” or a “spread”) to occur between adjoining colors to reduce the chances that movement on the printing press will be noticeable. However, if you look at a lot of professional logos, you will notice that different colors do not always touch and there is frequently blank space built into the designs. Blank space (”white space”) is not only an important visual tool but it can also eliminate trapping worries.

4. Refine: Typography Words that form a part of a logo are just as important as graphics. A lot of beginners will use any old font for a logo. However, the lettering style, fonts, and even the case (uppercase, lowercase, mixed) in a logo can have a dramatic impact. Never underestimate the need to use effective typography. Also, if your logo uses a font, use your software to convert the letters into shapes/outlines. That way, if you need to send the vector file to someone, they won’t need to have your font installed on their system.

Written exclusively for WDD by Derek Underwood, a professional web designer and software developer. You can read more about Derek and contact him at his website: http://www.derekunderwood.com Logo design is interesting and challenging. Have you designed some logos? Share your logo designing experiences and tips.

As you know all that Valentine’s Day is just around the corner, at this occasion I have previously showcased some really 23 Valentine’s Day Wallpapers to spice up your desktop for your inspiration, now again at that time of Valendine’s Day here’s a collection of 20 Beautiful Valentine’s Day Advertisements from leading companies. I hope you enjoy this collection of Valendine’s Day Advertisements and if I’ve missed your favorite, please let me know. Ad of ADEL Saatchi & Saatchi for Procter & Gamble

iPod Shuffle Valentines Promotion

iPod Shuffle Valentines Promotion

iPod Shuffle Valentines Promotion

Candy Gram Fundraiser Poster

cinecittadue Doves

How to Revive your Love this Valentine

Celebrate this Valentine’s

From YOU to YOU

British Airways Valentines Day

Valentines Day

Portuguese Cardiology Foundation Valentines

Sheba Valentine

Postit Heart

Dom Francisco Restaurant Valentines Day

123 Fleurscom Planes

Valentine Avon

Luxury Hotel Brochure

Happy Valentines Day

Heineken Valentines Day

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February is all about romance and love and one special day: Valentine’s Day! The day when candy, flowers and cards are exchanged between loved ones. In that manner, DryIcons are presenting their brand new free icons set, called “Valentines”. Because this holiday is so special to all of us . ” Valentines” free icons set comes in 32-bit transparency PNG and 32×32px, 48×48px, 64×64, 128×128 and 256×256px size.

TextureKing is a project created and maintained by REH3design. Throughout the site you will find a growing repository of high quality texture photos that are free for personal and professional use.

Coquette part 2, the better, improved version of one of DryIcons’ most downloaded and most popular free icons sets. they powered this free icons set with 50 brand new icons, mostly demanded by users. This playful free icon set contains curvy and colorful free icons made with one goal, to get all the affection to your projects. These free icons flirt with style! “Coquette” free icon set contains 50 high quality, free icons in these sizes: 16×16px, 32×32px, 48×48px, 64×64px and 128×128px and 32-bit transparency PNG file format.

BG Patterns is a web based tiled backgrounds designer. You can create any pattern your site needs just in few minutes. You will have adjustable size, pictures, colors, texture and transparency in any pattern. As you create any pattern, you can also share them as well. Recently created patterns by others are also available there. You can save your created patterns there for future use as well. Preview is also available for any patterns.

As you know all that Valentine’s Day is just around the corner, Bring Valentine to your desktop and decorate your desktop with beautiful Valentine’s Day Wallpapers, you feel that your heart fills up with special warmth. At the time of Valentine here’s a collection of 23 Beautiful Valentine’s Day Wallpapers from around the world! I hope you enjoy this collection of Valentine’s Day Wallpapers and if I’ve missed your favorite, please let me know, may your heart be always full of love! Valentine by Messa

Loving you Is like an act Of a founded Perfection

Valentine Wallpaper

Rose Faery by *orafaerygirl

I Love You

Einstein

Valentine Wallpaper

Valentine by Biscottino

Valentine by Judazfx

Valentine by Anoop-pc

Cupid valentine wallpaper 1

Happy Valentine’s Day. Eat my love…

Love Rainbow

Be my Valentine by Declick14

Valentine’s Day Wallpaper Apple Style

Valentine Wallpapers

The Two and The Valentine by ~vladstudio

Valentine LXIX by Lzrdkng

Valentine by DemonNeko

Sweet Valentine by Sapoprod

Valentine Dreaming by ~spiraln

Valentind Day Wallpaper

Hearts in Motion by N8iveattitude

DryIcons is wishing you a lovable Valentine’s Day filled with candy, wine and music. These icons were designed to fit the romantic feel of the holiday. The “Valentine Love” free icon set comes with 12 high quality web icons in 32-bit transparency PNG and 32×32px, 48×48px and 128×128px size. February is about love and renewal, so don’t hesitate to let the breeze in, and may your heart be always full of love.

Dark Art has now become a very recognizable art and continues to grow in popularity. In this medium of art an artist has much room to convey their thoughts and feelings in their creativity. Here I am presenting 23 very conceptual and meaningful dark art photos for you, hope you all will enjoy this and i am very much sure you will be inspired and enthused by these attractive dark art collection. Not the right way by n05feratu

Artist’s Comment: A few years ago, I was a total chaos…. nothing had sense and I thought to end my life… Thanks to some friends and to their good advices I didn’t do it and today I’m very grateful to them. Some days ago, I remembered all that eposide… I was depressed, I thought I had the solution, but I was wrong; to live is the solution… an obstacle must not keep us back… it must inspire us… This image is the resut of that inspiration… today I laugh… but some years ago I cried… I want to dedicate this piece to all of those who have decided to live… this image is four you my friends. We are still in this together by n05feratu

Save the Tears LARGE PRINT by Asunder

Follow Me Down by Ragshiel

The Head by MaciejZielinski

B0010 by Monstror

Leaving this world by ~garthim

Dreams Builders by N05feratu

Return to Reason - heart by Damnengine

Take my hand. by Eriboss

We are in this together by N05feratu

UNZIPPED IMAGINATION by Hogar

Failure to Migrate

Tortured mind by N05feratu

Tongue by Treize-Orbscurarium

Still Alive

Virus by n05feratu

Fly Art

digital - manip by ~larkie

Birds: 3 wings by ^zerocomplex

Mind tricks by ~iTaylie

My heart by ~Yehikovz

Vampire Queen by Pygar

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myPhotoshopBrushes.com is a great collection of Adobe Photoshop brushes, patterns, tutorials and many useful Photoshop stuff. They are made by artists all over the world and all are free to use. Take a look, find something interesting for you and free download. With us design can be easier than ever.

IcoJoy.com glad to present you 4 new free icons. The subjects of this icons are magic, gift, vacation, money. These icons are free to use in any kind of project unlimited times. Ammount of icons: 4 Icon Sizes: 256×256, 128×128, 48×48, 32×32 File Types: .png, .ico, .icns, .tif, .gif, .bmp, .psd Versions with shadows and without shadows are included

You can download quality & unique design patterns from DinPattern and its totally FREE. There are more than 50 design patterns available for download. Before you start download, you can also take a look by selecting preview for any of them.

World Wide Fund or WWF is doing a great and enormous job for all of us by protecting future environment, as its goal is to build a future where people live in harmony with nature. WWF is the world largest multinational organization for the conservation of the natural environment. Here, I am presenting 23 Most Appealing WWF Advertisements that convey the message in a very tasteful and discerning manner. I am very much sure you will be inspired and enthused by these attractive ads. Come, Join WWF to save This Beautiful World! Stop Climate Change Before it Changes You

15km of rain forest disappears every minute

Imagine This is Yours

Imagine This is Yours

WWF

You Can Help - Stop Global Warming

Where is your Home?

Where is your Home?

Don’t buy exotic animal souvenirs

When you throw away a SEED you throw away a tree

You can help. Stop global warming Animals around the world are losing their habitats due to climate change. By choosing a hybrid or fuel efficient car, you can help prevent this. Take action right now.

Save the tiger - Print Ad

WWF: Dog, Beach Save his life, save yourself

WWF: Dog, Home Save his life, save yourself.

Not recycling this newspaper is the same as cutting down another tree

Save the next generation

Give a hand to wildlife

Save the world with a few coins

Search

A single tin of paint can pollute millions of litres of water

The only thing standing between their survival or extinction is you

WWF - Black cloud Drive one day less and look how much carbon monoxide you’ll keep out of the air we breathe

Wildlife is Disappearing

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Our ambition is to help you find the best free web resources that meet your needs for absolutely free online resources and tools. These 23 online free web resources and tools are always very useful for designers, developers and all IT related persons and newbies. Here we have tried our best to put huge collection of free resources under umbrella, now you don’t need to visit different website to find your desired web resources. You are welcome to share if you know more free web resources that will save us time & which our precious readers/viewers may like. 1) Awesome Free Photoshop Brushes and Patterns:

It does not matter whether you have started your working with Photoshop or you have spent years doing that, nobody can deny the importance of various colors and brushes. It gives some extraordinary and long lasting effects to your work.

20 Sources for Outstanding Photoshop Brushes

Free PhotoShop brushes grunge hearts cute star swirls flowers butterfly

10+ great free Photoshop brush websites

2)Free High Quality Vector Resources: This is very important to have user friendly icons, as they can increase the understanding of any tool or utility. Icons are also very important when it comes to symbolization, for instance if think of operating system first appears in your mind is either flying window or a bitten apple. The usage of different interactive icons can increase the understanding of your website in a better way.

20+ Free And Fresh Icon Sets

WebAppers Released Free Web Application Icons Set

Collection of Sites Providing Free Web Icons and Buttons

3) Free Web Application to Increase your Productitivty: The Internet is full up with free software and web tools, and it is very uphill task to know which one’s you really need. Here we have gathered some top free applications for increased productivity.

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4) Deviant Art Free Resources: There are lots of different PSDs to affect your theme. Usage of different vectors, brushes and grunge to your website’s PSD can also be very handy.

The best 32 Free PSDs you can find on DeviantArt

1000 Great PS Gree Brushes By Paulw

35 FREE abstracts and cool Photoshop brushes hand-picked from Deviantart

5) Download Free Ebooks: Reading is a very simple way that can drive many constructive ideas to human minds, which can help it to gain knowledge from any resource. Users always keen to download E-books on current and hot issues, these ebooks are absolutely free.

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6) Beautiful Free Wordpress Themes: It is very important for your business blog to have an attractive and professional looks. To create an effective appearance one should use attractive theme in WordPress.

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7) Free Stock Image Resources: Almost all the time designers need stock images to create them into a new one. The list free stock image websites can also be a great thing to promote over the web as there are only fewer, which provide free services regarding this issue

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40 Free Stock Photo Sites

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Adobe Illustrator is the industry-standard when it comes to the creation of vector graphics. Though a very robust tool - the learning curve involved in mastering it can be high. Thankfully, there are abundant resources on the web that allows you to “learn by doing”. Video tutorials (in general) enable the learner to witness – step-by-step – how a particular technique works. We often learn best by seeing how things are done and following along with the instructor (much like in a classroom environment). In this article, we present to you 50 excellent Adobe Illustrator video tutorials. We’ve broken down the video tutorials into several categories that include creating objects, effects, and general tips and techniques. So fire up Illustrator, watch a few of these videos, and hopefully you will have learned a tip or two by the end of your adventures into these Illustrator video tutorials! General Tips and Techniques Patterns and Shapes in Adobe Illustrator This tutorial is based on an advertisement that uses patterns and shapes to create a unique design effect.

Importing and Manipulating Images in Illustrator Learn the concepts of importing and manipulating external images in Illustrator.

Creative Masking Techniques See a method for using complex masking techniques in Illustrator.

Making a Custom Art Brush Create your own custom Art Brush that you can re-use in multiple projects via this Illustrator video tutorial.

Using Kuler with Illustrator This tutorial walks you through the process of interfacing with kuler (a community website for sharing color themes) via Illustrator so that you can easily select your color pallete.

Live Color in Illustrator CS3 Learn about the Live Color option in Illustrator.

Complete Guide to the Pen Tool Master the Pen tool (one of the most used and complex features in Illustrator) in this video tutorial.

All about Masking Learn the concepts of masking in Illustrator in this video tutorial.

Adobe Illustrator Masking Tutorial This short and sweet tutorial will cover the basics of masking in Adobe Illustrator.

Opacity Mask You’ll learn about a technique for performing opacity masking (usually done in Photoshop) in Adobe Illustrator creative selecting with the Marquee tool.

Clipping Masks Learn about clipping masks to streamline the creation of complex objects in this excellent Illustrator video tutorial.

Vespa Speed Trace In this video, you’ll see a method for speed tracing a stock image (in this particular case, a Vespa scooter is used as the reference image).

Offset Path tool Master the Offset Path tool by following along this video tutorial.

Using the Paintbrush Tool You’ll discover the powers of the Paintbrush tool in Illustrator in this excellent video tutorial.

Working with Layers and Groups Understanding layers and groups in Illustrator (which is slightly different in Photoshop) can be a daunting task – but not so if you watch this video tutorial.

Working with Gradients and Blends Learn the concepts and techniques behind utilizing gradients and blends to add graduated colors onto your Illustrator objects.

Select Objects Faster and More Efficiently Maximize your workflow by learning how to select different objects on your Illustrator document in this video tutorial.

Creating Objects Creating an iPod In this video tutorial, you’ll see the process involved in rendering an iPod Nano from scratch using the 3D Effect tool (among other tools and techniques) in Illustrator.

Creating 3D Shapes in Illustrator Utilize the Revolve tool in Illustrator to create a great-looking 3-dimensional shape.

Draw Fluffy Clouds Create an illustrated cloud using the Pencil tool in Adobe Illustrator via this video tutorial.

How to Draw an Eye In this video tutorial, you’ll learn the process of drawing an eye in Illustrator.

Drawing Face Witness a process for creating a vectorized face using a reference photo.

Create a Gear You’ll witness the creation of a complex gear object in this Illustrator video tutorial that involves a variety of techniques and tools like the Pathfinder tool.

Drawing a Gel Progress Bar Learn how to create a stylish progress bar (inspired by the iPod progress bar) using a combination of techniques including the use of gradients and masking techniques.

Create Swirling Rainbows with Ease Create the popular swirling rainbows graphic in Adobe Illustrator by following along this video tutorial.

Make a Fully Vector Metal Help Icon/Button Make a metallic, shiny vector (and thus flexible in scale) icon via this Illustrator video tutorial.

3D Brochure Add a bit of flare onto your print design mock-ups by making them 3-dimensional. This video tutorial shows you how to do it with a brochure, but it can easily be adapted to CD labels, software boxes, and other print design objects.

Watermelon Learn how to render a watermelon in Adobe Illustrator via this excellent video tutorial.

Vector Drawing: “Dog” In this fast-paced video, you’ll witness the steps involved in drawing a dog in Illustrator.

Creating Vector Swirls and Swooshes This tutorial shows you how to create trendy swirls and swooshes using the Pen tool.

Roundtrip Logo from Illustrator to Photoshop Find out the methods of an effective workflow that utilizes the power of Illustrator and Photoshop to create a grungy logo design.

Batman Logo Create the Batman logo via this tutorial that shows you the true powers of the Illustrator’s Pathfinder tool.

Feynman Diagrams Create a Feynman diagram in Illustrator for presentations and reports.

Create 3D Pyramid This Illustrator video tutorial will walk you through the creation of a 3-dimensional pyramid.

Drawing a Nice Vector Golden Badge Award In this video tutorial, you’ll be using a variety of Illustrator techniques including masking and working with the Pen tool to create a gold badge.

Vectoring an EyeBall Learn to vectorize a human eye using a reference photo.

Creating Seamless Pattern You’ll be creating a seamless floral pattern in this Illustrator video tutorial.

Tribal Sun Vector Create a tribal Sun illustration by following along this excellent video tutorial.

Effects Simple Silhouettes in Illustrator CS4 Apply silhouettes onto objects by utilizing the Gradient Mesh tool.

Create Wood Effect Using Gradients Create a wood texture in Illustrator by using the Gradients tool.

Creating a “Firebrush” Logo Make a fiery, fierce abstract logo design in Adobe Illustrator video tutorial.

Brushed Metal Effect Give objects scalable “brushed metal” (also known as “brushed aluminum”) texture by following along this Illustrator video tutorial.

Vector Grunge Patterns and Distressed Text Give text a distressed/worn effect via this Illustrator video tutorial.

Creating Glass, Shining, Reflective, and Vector Text Go Web 2.0 in Illustrator by creating this sleek, shiny, glossy text effect.

Creating Comic Book Style Text Give your text a comic book look-and-feel by following along this video tutorial.

Creative Background Effects In this video tutorial, you’ll learn how to create abstract backgrounds/textures in Illustrator.

Abstract Vector Background Create a stylish vector background by viewing this excellent Illustrator video tutorial.

Adding Texture You’ll learn how to give your vector objects some texture in this video tutorial.

Create Intricate Patterns Learn to create complex patterns in Illustrator via this detailed and highly-involved video tutorial.

Creating Vectorized Shining and Sparkling Heart Artwork and Icons Make a vector heart piece by following along this wonderful Illustrator video tutorial.

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About the Author Jacob Gube is a Web developer/designer and author of Six Revisions, a blog on Web development and design. If you want to connect with the author, you can follow him on Twitter.

This set of 8 high resolution grunge circle photoshop brushes are free for you to use however you like, commercial & non-commercial.